You must always keep three factors in mind in your job search: first, know who you are marketing yourself to; second, understand what it is you are marketing; third, understand how you are marketing yourself. In short, you must package yourself towards the correct people in the correct places in order to succeed in your job search, and understand how your specific market works. Putting yourself in the right market will bring you success.

Like everyone else, your employer wants to believe that he or she is a good person who stands for something positive in the world. Therefore, work to ascribe positive motives to your employer when in interviews, and think of in terms of how their work serves a higher purpose. Speaking about your and your employer’s work in these terms will put you on a higher plane than others, and will associate both of you with good and noble qualities.

Gauging the people around you and giving them exactly what they want can determine the success or failure of any action you undertake. This ability separates the great entrepreneurs from the average. Instead of assuming that you know what people want, work to ascertain peoples’ actual desires and fulfill them. When you go out of your way to fulfill the needs of your employer rather than focusing on your own needs, you will find great things happening in your career.

You have the power to become the person you are capable of being. Although you will face external obstacles in the process of becoming this person, but your biggest challenges will be internal. Do not allow others to keep you down, but instead decide to excel on your own; in order to achieve your goals, direct all of your energies towards being the best person of which you are capable.

In this article, Harrison discusses the interesting concept of the fox and the hedgehog in association with your job search. The fox is intelligent and crafty and it can do many things at the same time. On the contrary, the hedgehog is an animal which knows how to do just one big thing and it is considered the more powerful animal. What Harrison means to put forward is the fact that those who do one thing well is more valuable and wanted than those who can do many things not so well. This is what separates those who make the biggest impact from all the others who are just as smart. Any person or group of people who achieve greatness in any calling generally do one thing in the best possible way. Harrison advises that to be good at your job and your job search, you need to bring a singular focus to it. Hence, you need to do what you do as well as it possible can be done.

Our minds have tremendous power and can do incredible...

You can change your life forever by harnessing the power of persistence. Think about the people in your life, and whether they empower you or hinder you in achieving your goals. You must win at all costs, and persist until you succeed.