In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
You must always keep three factors in mind in your job search: first, know who you are marketing yourself to; second, understand what it is you are marketing; third, understand how you are marketing yourself. In short, you must package yourself towards the correct people in the correct places in order to succeed in your job search, and understand how your specific market works. Putting yourself in the right market will bring you success.
In this article Harrison talks about the difference between people who survive in recessions, and those who end up being cut. When a recession is at hand, or when an industry is experiencing a contraction, companies very quickly become interested in saving as much money as possible. They look around to see who is working hard and adding value and who is not. In your job, you need to ensure that you are providing as much value as possible. People who do not put in extra effort, or who cause lots of waste in the company, may find they are out of a job when a recession or restructuring hits.
In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
You must think of yourself as a product, something of value for which people are willing to pay. Your career will thrive in direct proportion to the perceived value of the product you are offering, so you must present yourself as something that the world wants and is willing to pay for. Pick something, and focus on doing it to the best of your ability. The quality of your product will determine the quality of your life.
In this article Harrison discusses the importance of adding value to any job. Companies want to surround themselves with people who work hard and are out to give more than they take. Your task in every job is to add as much value as you can to your employer. You need to understand that if you do not add value, you may not have a job. The primary purpose of any business, job, industry, or service is to add value in greater proportion than the cost of what you are hired for. This is what the entire business world is about. In your job, you are selling your skills and your employer is trying to make money from your skills.
Your perceptions can make you either happy or unhappy. Most peoples’ perceptions, however, are clouded by assumptions that frequently aren’t even true. To change your life, change your assumptions about the world around you; suffering lies in the perception of the fact, not the fact itself.
Gauging the people around you and giving them exactly what they want can determine the success or failure of any action you undertake. This ability separates the great entrepreneurs from the average. Instead of assuming that you know what people want, work to ascertain peoples’ actual desires and fulfill them. When you go out of your way to fulfill the needs of your employer rather than focusing on your own needs, you will find great things happening in your career.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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