In this article Harrison discusses the importance of putting your efforts in the right direction. The most important decision you can make is deciding where you are going to put your effort. If you choose the right field for your efforts, you will frequently be richly rewarded (even if you do not have a lot of skill in the field). When you identify something that the market wants, and provide it, then you can frequently do quite well—even if you are not particularly skilled. It is just a question of being at the right place at the right time and taking action. In your career, very little is more important than where you choose to focus your effort. Nothing is more important than working somewhere with opportunity and where you are being carried away by the wind of a positive economic current.

You are in your most productive state when you are “awakened” and driven towards your goal. Once you experience this kind of awakening and tap into your inner drive, all aspects of your life can profoundly change; people with such drive attain incredible levels of achievement in virtually every discipline. The most successful people throughout history tap into this higher form of energy to achieve their goals, and you can too.

One of the most important things you can do in your career is generate value for your employer far in excess of what you receive back. You can talk your way into a high-paying job, but you will not remain there unless you provide more than you take. Organizations thrive when all of their members produce goods and services efficiently. Your career depends on providing more than you take, and surrounding yourself with people who do the same.

Understanding what you do for a living is very important for your career. You should understand the generality of your specific profession. You and your career are a product. You need to know where and how to market yourself in the best way possible. You need to be relevant and understand the skills you are offering. Being a relevant product is essential for your success. It’s easy to be relevant when you understand what you are doing and what purpose you serve. Being relevant is more than just getting a job. Being relevant also relates to serving the employers with the skills they need. You need to understand your market and what your customers want. This is the way to stay employed, and it is also the means to continual improvement.