Your success necessarily depends on your ability to promote yourself. To succeed in your job search, you need to find creative ways to differentiate yourself from the competition; in order for employers to call you, you need to grab and hold their attention. Proper packaging is the key to selling anything, including yourself; even the best resume will prove worthless if your presentation is shoddy.

Businesses who understand what their clients want, rather than what they presume their clients want, tend to perform much better than their competitors. You must view your service from your client’s point of view. In a job search you must view your potential employers as customer. You must find out what is important to your employer or interviewer, and you will stand out in your job search.

In this article, Harrison explains the importance of credibility in your career and in your life. The most important question that you should ask yourself is whether you can be trusted. Fortunes can fall and be rebuilt, but once you lose your credibility, you have lost a great deal. Dishonest individuals may rise rapidly to the top, but they almost always come crashing down. To be dishonest in any way does not pay off at all. People lose their faith, are fearful, and will practically never again believe a dishonest person. A person’s reputation is his/her most valuable asset. It is extremely fragile and should be protected at all costs. You need to have an explicitly honest approach, never fail to make others aware of the truth, and never cut corners. Hence, Harrison states that one of the hallmarks of the most successful individuals is their credibility.

Companies who have been around for long periods of time are usually doing something right, and people who remain with a single employer for long periods are usually considered stable and committed to their jobs. Concern yourself with doing the best job possible and look for reasons to like your organization, and you will find that the organization will welcome you and foster your long-term success.

In this article, Harrison discusses the power of commitment. Your commitment and love for what you do need to defy explanation if you are going to reach your full potential, and obtain lasting success. We remember the people who put in incredible efforts, and these are the people who make an impact on the world. People like to be surrounded by other people who like and respect them. Those who generally do the best in life are the people who genuinely like and support others. Everyone likes to be around those who they believe will stand behind them and support them. Those who show commitment that defies explanation are liked, promoted, remembered and admired by everyone. The people who do the worst are those who are most interested in themselves. The people who do the best are those who are most interested in others.

Many people have intuitions about areas in which they would like to improve or things that they would like to avoid. Your intuition is usually correct, and trusting it can help you avoid bad things that might befall others who ignore their intuition. People are all aware, on some level, of the things holding them back, but few people are willing to acknowledge and address these things. Knowledge of your weaknesses and what you should do about them comes from your intuition.

The most successful people are often obsessed with and are incredibly knowledgeable about the minutiae of their work. You must concentrate and develop an understanding of the details that others “gloss over” for true happiness and success in your job. When looking for a job, you will find greater success by looking for openings in places that others overlook. Focusing on the small details will, in aggregate, bring you much greater success than focusing on the bigger picture, so start by tending to one detail at a time.