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The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

You Need to Be Seen as an Authority

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In this article Harrison discusses the role of authority in your job. In order to get a job, stay employed and succeed in the world, you need to demonstrate authority. You need to portray strength and confidence to your employer and potential employers. Many people have very little self confidence and are constantly asking others questions and seeking the approval and authority of other people. We use authority to govern our relationship and interaction with the world. The more presumed authority you have to offer your employer, the bigger difference it will make. Authority has a giant impact on your success and what ends up happening to you in your career and job. You need to always cultivate authority.

Once You Achieve Success, Savor and Enjoy It to the Fullest

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Cherish your dreams, goals, and aspirations both while you are seeking them and after you attain them. If you dream of doing something, never stop short of the finish line. There is no point to goals or dreams if you do not enjoy and nurture the results once you achieve them; if you achieve something, you should make the most of it. If you stop caring once you achieve your goals, then you will never truly appreciate any of the goals you achieve in the future.

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Popular Top 5 Posts

A Textbook of Theosophy

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A Textbook of Theosophy, first published in 1912 and among C.W. Leadbeater's most famous works, describes in a lucid manner the evolution of life,...

The Power of Thought

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I’d like to share with you Hamblin’s book titled...

The Power of the Positive

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If you can believe something, it is quite possible that you can achieve it. All of your expectations begin in your mind, so you must think highly of yourself in order to do well. Believe religiously in your strengths, your abilities, and the strength of the market. Do not listen to negative influences or surround yourself with negative people, as you will find the happiness and success you seek in a positive place.

Abraham Lincoln, Bringing People Together, and Your Career

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In this article Harrison discusses the power of unifying force in any organization. The success of your career will largely be determined by your ability to be a unifying force rather than a divisive force in the organization you work for, or lead. The world wants people who unify rather than do the opposite. People who succeed are those who bring together rather than drive apart. In your life and career, the ability to bring together and unify is one of the strongest possible skills you can have. The greatest companies, leaders, and others bring people together and do not drive them apart. You should ask yourself what you can do to bring people together at work and in your job. You should lessen friction rather than create friction. You should do everything you can to make the people around you get along together.

The Richest Man in Bay City

Getting Ahead 10
You cannot create alibis for your life and hope to achieve anything. Rather than spend your time creating alibis, use this time to address the reasons you haven’t yet reached your full potential. Interestingly, people who fail to achieve what they want are always making excuses as to why they do not succeed. The world does not care about your reasons for failure, it only cares about results.

The Magic Story

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Frederic Van Rensselaer Dey's The Magic Story first appeared...

Why You Need to Believe in Yourself

Getting Ahead 0
My first job out of law school was working for a federal judge in Northern Michigan. The position did not pay very well, but that did not matter to me at all. I decided I was going to “live it up!”

The Peter Principle and Being Ready for More Responsibility

Getting Ahead 7
Only take on more responsibility when you are ready for it. While it is fine to try new things, you must have a clear understanding of the challenges ahead of you; otherwise, you are likely to get into trouble when you step outside of your comfort zone. Do not get ahead of yourself and take on work of which you are not capable in your drive for success, or you risk sabotaging all of the hard work you have already invested.

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Keeping a Job

Your Job Is a Game-Make Your Opponents External

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In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.

Getting Ahead

How to Succeed

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Staying Positive

Self-Esteem and Lunch Room Tables

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True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

Take Small Actions and Meet Others

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Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.

The Importance of Your Sense of Self

Getting Ahead 22
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.

Sick Crows, Your Attitude, and Being on the Winning Team

Staying Positive 7
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.

Emotions and Our Careers

Getting Ahead 2
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.

About us

Harrison Barnes is an entrepreneur, thought leader in the legal placement space, legal recruiter and the #1 legal career company leader in the United States.

Latest Articles

Eliot Spitzer’s Lessons: Finding Strength in Your Dark Side

Getting Ahead 4
When you try to mask or suppress aspects of your personality, those traits will inevitably come to the fore anyway. You need to develop a comprehensive understanding of yourself, including your darker or deeply buried traits; once you know how your dark side limits and controls you, the better you will do in your life and career. Self-discovery will ultimately lead to inner peace, which in turn will enable you to more fully develop your goals.

Self-Esteem and Lunch Room Tables

Getting Ahead 1
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

How to Put Yourself in a Monopoly Position in Any Industry

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The number one thing that makes people fail and not reach their potential is competition. If get into an area where there is not much competition and you genuinely have something to offer, you will succeed. Everyone is successful to the extent they are doing something others around them are not that provides value.

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Never Measure Yourself against Perfection

Life Lessons 47
Use your past, rather than some unattainable ideal, as the yardstick for measuring progress in your life and career. The most successful people are also often the most unhappy, because they measure themselves against impossible ideals, which causes a constant sense of inferiority. There will always be someone better than you, and there are ideals all around you against which it would be unrealistic and stupid to measure yourself. Instead, compare yourself only to the person you were before; measure yourself against your own progress, and forget about others.

Concentrate on Your Contribution

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In this article, Harrison explains the secret behind successful people and the biggest difference between them and those who fail to grow. Most people fail to succeed because they constantly evaluate the rewards they get rather than direct their efforts towards solid constructive work. Successful people on the other hand, are always focused on their work, concentrated on their contributions, and dedicated towards generating value. Unlike others, they do not think about the rewards and are highly passionate about the work they are doing. This characteristic Harrison believes, is what leads to a person’s growth and success.

Sympathy, Morale, and the Importance of Being Organized

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Sympathy destroys morale, and those who can walk away from sympathy often have better careers and make better use of their skills. Good organization is the most effective means of upholding high morale and productivity. Well-organized groups and companies are much harder for people to undermine, and their strength is directly linked to their organization.

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