In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
Accountability is a necessary career skill, and one that will lead you to considerable success. You are necessarily accountable, whether you want to be or not, for everything in which you are involved. You must own the results of your actions, whether they be good or bad. You are ultimately responsible for your own success, not your colleagues or environment.
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You cannot achieve anything in life by just thinking about it; you must get out there and consistently do work that brings you closer to your goals. There are no short-cuts, so you will need long-term discipline to realize and measure of success. The most important thing you can do for your success is to have and apply long-term discipline to your life and work.
In this article Harrison discusses how your brain is the single greatest determinant of what will end up happening to you in your career and life. Many of the common problems that people suffer from, such as distraction, worry, anger and more, are often related to a brain malfunction. When your brain works right, then you work right. If your brain has trouble, then you are likely to have trouble. Focusing on what you love, being grateful and meditation can help your brain. There are psychological things that are likely influencing you, and there may even be organic things that are influencing what is happening with you. Getting to the bottom of your brain and what is going on inside of you may be among the most effective career moves you will ever make.
Perceptions matter more than facts; others’ perceptions of you, your perceptions of others, and how you control both are the most important aspects of your career. Realize the power of perceptions in your life and use them to your advantage. Aim to control and shape the perceptions that others hold about you by shaping the image that you project to the world.
You have the power to become the person you are capable of being. Although you will face external obstacles in the process of becoming this person, but your biggest challenges will be internal. Do not allow others to keep you down, but instead decide to excel on your own; in order to achieve your goals, direct all of your energies towards being the best person of which you are capable.
When many people lose their jobs, they find it difficult to find a position as good as the one they lost and blow it in terms of reestablishing their careers. Take time to look for opportunities, as valuable information and material is available all around you. Use ingenuity, and you will find these opportunities opening up to you, and you will prosper.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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