A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.

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Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

In this article Harrison discusses what a good hiring manager should look for. Many people who make hiring decisions really do not know what they are doing. In fact, they often make mistakes when hiring. They put too much emphasis on skills and experience. But the single most important aspect of hiring is evaluating the person’s unique outlook on the world. If the person does not have a positive outlook on the world, he/she will bring down the morale of the other workers. The person will harm the company through the negative outlook. The key to success is having the power to stick it out in jobs and finding happiness wherever you are. Hiring people who do good work and are always able to find happiness should be the number one objective of hiring managers.

In this article, Harrison explains how nothing is permanent, everything faces a change at some point or another, and that everyone should possess the ability to readjust to the new situation. Your responsibilities and daily duties could end, businesses could end, and jobs could be lost without a reason or warning. You need to accept the fact that anything is possible and the comfort zone in which you might be in may just vanish one fine day. It is on such a situation that your ability to be flexible counts most. Learning new things, being with new colleagues, holding new responsibilities should be accepted very positively. Dramatic changes could occur in the job scenario, but you need to be ready for the change. You should never hold on to the past and constantly look towards the future. Change is natural and inevitable and Harrison believes that it should pave a path for progress and development.

Businesses who understand what their clients want, rather than what they presume their clients want, tend to perform much better than their competitors. You must view your service from your client’s point of view. In a job search you must view your potential employers as customer. You must find out what is important to your employer or interviewer, and you will stand out in your job search.

Be yourself, and strive to recapture the free self-confidence of your childhood. Embrace the person you are, and avoid being overly concerned with what others think. If you cannot embrace yourself, you will never find true happiness as you will always be trying to be someone else.