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The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

Cheap Beer, Overpriced Chocolate, and Being Visible and Approachable

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In this article Harrison explains how your effectiveness in your work will always be dependent upon your ability to get people to see and purchase your merchandise. Similarly the world and various employers need to be aware that you are around during your job search. When you are looking for a job you need to get yourself in front of every possible person you can. The world and various employers need to be aware that you are around. The more people realize you are available, the more success you will find. Keep moving and continue to be seen. The people who typically do the best in anything are those who are able to (1) be seen and (2) relate to people. In your career you need to make sure that you are always seen and that people can relate to who you are and what you stand for.

Now Is the Best Opportunity You Will Ever Have

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In this article, Harrison advises you to live the lives you wish to have, do the jobs you want to do, and basically live your dreams to your best possible ability. Life is fleeting and no one knows what tomorrow holds. So Harrison puts forward certain questions – when are you going to start living the life you want and when are you going to take charge of your life. The time to have the career you want is right now, not tomorrow, and not later. You need to take charge of your career and life and no one else is going to do it for you. Your entire life and the quality of it is a product of your decisions. You can have, do, or be anything you want. Do not create alibis for making comprises in life. What separates the best and the happiest people is the ability to stop to making excuses and Harrison wants you to be this person.

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Finding Jobs Through Contacts

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In this article Harrison discusses the importance of networking in a job search. While Harrison has advocated and worked on a varied range of job search tools, he is very clear that use of contacts in your job search continues to be your best bet. Once you’ve identified all your past contacts that can help you in your job search, start re-establishing contacts with them. Update them on your career without letting them know of your job search intentions. Once people find out that you are available, referrals come your way without even your asking for them. Connecting with people may get you your dream job without using any job search service.

Do Not Allow Others to Be in Control of Your Career and Life

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It is absolutely vital to be in control of your life and career. When you fail to control your life, someone else will step in to do so and fit your life into their plans. Understand that it is in others’ interests to establish control over your life and work, and instead exert control yourself over your life and the events around you.

You Should Not Dabble: To Succeed It’s All or Nothing

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In this article Harrison discusses how persistent pursuit of something you believe in, against all obstacles, is one of the most important keys to success. So many of us just decide at some point not to push through and not to keep going even when a little bit of extra effort would push us through. The secret to being incredibly good at everything is pushing through and getting better and better when others around you are quitting. Even while hiring, employers want experts and people who are the best at what they are doing–they do not want dabblers. They want to hire the person who is incredibly committed to a job and has persisted against odds in one direction when others have given up.

46 Actions You Can Take to Optimize Your Job Search and Career Today

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In any given situation, you must consistently do 10% more than those around you; this is the essence of optimization, a vital tool for career success. Self-optimization changes everything, and is one of the best ways to improve in anything you do. Even seemingly minor changes can yield major results, so pay attention to the details.

Keep It Simple Stupid: Confessions of a Bad Interviewer

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Many people make the common mistake of making their lives and work more complicated than they need to be. Interviewer, for example, are interested solely in your fit for the job rather than long-winded stories about you. Present yourself and your skills in a simple, easy to understand manner for best results.

Succeed in Your Job and Job Search by Focusing on Giving

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In this article Harrison discusses the importance of focusing entirely on your employer’s needs in order to succeed in your job and job search. A relationship with an employer is quite similar to any other relationship. In maintaining any relationship, you need to understand the other person’s needs. You need to concentrate more on giving than taking. Likewise, at work, you need to be more focused on your employer’s interests than your own. When you are applying for jobs and interviewing, you need to put yourself in the employer’s shoes. This will take you places and will give you the level of satisfaction you want out of your work relationship.

Attaining Your Desires by Letting Your Subconscious Mind Work for You

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Genevieve Behrend's Attaining Your Desires by Letting Your Subconscious...

How to Answer the “Tell Me about Yourself” Interview Question

Employment Do’s and Don’ts 10
The answers to these seven questions are essentially the same as your response to “Tell me about yourself.” You need to see yourself and your answer to every question from the employer’s point of view. Interviewers are looking for the best long-term fit for each job. Anything you say that supports this is likely to get you hired and anything that does not is likely to mean you will still be looking for a job.

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Keeping a Job

Your Job Is a Game-Make Your Opponents External

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In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.

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Staying Positive

Self-Esteem and Lunch Room Tables

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True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

Take Small Actions and Meet Others

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Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.

The Importance of Your Sense of Self

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A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.

Sick Crows, Your Attitude, and Being on the Winning Team

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Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.

Emotions and Our Careers

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Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.

About us

Harrison Barnes is an entrepreneur, thought leader in the legal placement space, legal recruiter and the #1 legal career company leader in the United States.

Latest Articles

Eliot Spitzer’s Lessons: Finding Strength in Your Dark Side

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When you try to mask or suppress aspects of your personality, those traits will inevitably come to the fore anyway. You need to develop a comprehensive understanding of yourself, including your darker or deeply buried traits; once you know how your dark side limits and controls you, the better you will do in your life and career. Self-discovery will ultimately lead to inner peace, which in turn will enable you to more fully develop your goals.

Self-Esteem and Lunch Room Tables

Getting Ahead 1
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

How to Put Yourself in a Monopoly Position in Any Industry

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The number one thing that makes people fail and not reach their potential is competition. If get into an area where there is not much competition and you genuinely have something to offer, you will succeed. Everyone is successful to the extent they are doing something others around them are not that provides value.

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Never Measure Yourself against Perfection

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Use your past, rather than some unattainable ideal, as the yardstick for measuring progress in your life and career. The most successful people are also often the most unhappy, because they measure themselves against impossible ideals, which causes a constant sense of inferiority. There will always be someone better than you, and there are ideals all around you against which it would be unrealistic and stupid to measure yourself. Instead, compare yourself only to the person you were before; measure yourself against your own progress, and forget about others.

Concentrate on Your Contribution

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In this article, Harrison explains the secret behind successful people and the biggest difference between them and those who fail to grow. Most people fail to succeed because they constantly evaluate the rewards they get rather than direct their efforts towards solid constructive work. Successful people on the other hand, are always focused on their work, concentrated on their contributions, and dedicated towards generating value. Unlike others, they do not think about the rewards and are highly passionate about the work they are doing. This characteristic Harrison believes, is what leads to a person’s growth and success.

Sympathy, Morale, and the Importance of Being Organized

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Sympathy destroys morale, and those who can walk away from sympathy often have better careers and make better use of their skills. Good organization is the most effective means of upholding high morale and productivity. Well-organized groups and companies are much harder for people to undermine, and their strength is directly linked to their organization.

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