In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

In this book, Managing Your Career, Sean McPheat gives...

Rules are the most important aspect of any business or profession. You must understand the unique rules in any situation in which you are a part if you are ever going to succeed. People instinctively understand the rules for certain professions, but there are others whose rules are opaque. You will achieve your greatest success by placing yourself in a situation where the rules are intuitive to you; doing so will make everything easier, because at that point you will merely be following your own nature.

Things will not always go the way that you want them to go, so you must not be discouraged by adversity in your job hunt. When you persist and consistently put forth your best effort, things are much more likely to go in your favor. Also, you must resist others’ efforts to undermine your efforts and potential; focus instead on doing everything in your power to fight on and complete the task at hand.

In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.

<!----> When looking for a job, as with anything you...

In your job search you must question assumptions, find new ways of doing things, and consistently find new ways to search. You will be better off the more you seek out and adopt new job search techniques; your career is too important for you to be stuck in traditional ways of thinking. You must open your mind, and ensure that you are doing everything within your power to view your job search in a way that grants you more opportunities, not fewer.