In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.
It is important to have a career that makes you happy, rather than pursuing a career simply because you or others think that you should. Life too short not to be doing the things that you really want to do with your life. If you do not yet know the kind of work that makes you genuinely happy, you need to go and find it.
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In this article Harrison discusses the importance of keeping one’s perspectives open while searching for a job. Harrison feels that one of the worst mistakes people make when searching for a job is failing to realize their potential. Despite your current situation, you can find a job, even in this downturn. In this article, Harrison shares with you some of the most important sources of hidden job opportunities. All these hidden sources will open when you’ll change your perspective and make yourself aware of your potential.
There are people in your life, just as in everyone else’s, who do not appreciate your talents and will seek to undermine you. You must avoid situations that place you among these kinds of people, and instead find colleagues who recognize and appreciate your efforts. Your work environment will do much to either motivate or de-motivate you, so make sure to find one that recognizes your talents.
You must have access to complete information for success in your life. In life and business, many people will try to take advantage of your lack of pertinent information about a certain issue. Whenever you are making an important life decision, in any area of your life, make sure you have all of the available information; you can only succeed when you have all of the facts.
People tend to follow the norms for their chosen profession; your own success depends on your ability to step outside of these norms and create your own rules. You must take charge of your life in order to reach your full potential. Be unique, and stay constantly aware of what other opportunities exist. You need to make your own decisions and gain the experience that comes with success or failure.
Make sure that you are involved in groups that focus on positive things. Your success in life depends on your ability to focus on the outcomes you want, and the focus of the groups with which you associate will in turn shape your own focus. You must endeavor to always choose groups with a positive focus.
In this article, Harrison explains how the dissolution of a company as prominent as Heller Ehrman, should change the way you look at litigation and settlement. Litigation is an expensive and lengthy process, and should be avoided as much as possible. Lawyers need to understand that litigation is not always necessary and that settlement is what clients would prefer and therefore should work towards saving their clients’ valuable time and money.
Karma, or the universal idea that you reap what you so, governs your career and your life; the karma that you create in the world determine most of the events in your life. Understanding and accepting this universal law empowers you to take control of your life, because you directly control what happens to you. The amount and type of energy that you put into your life will always return to you in kind.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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