In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
You can change your life forever by harnessing the power of persistence. Think about the people in your life, and whether they empower you or hinder you in achieving your goals. You must win at all costs, and persist until you succeed.
In this article Harrison explains the importance of being seen as the cure for all the problems. Becoming a cure for all the problems is very important for getting and keeping a job. Employers are constantly facing a barrage of new challenges and problems. Being at the right place at the right time, to which we often attribute success, really means offering the right cure for the right situation. Become the cure–not the cause of your employer’s struggles. If you are the best candidate for the job, you are the cure for the situation. Let this be known through your words, and let it be seen in your actions. This will be very good for your career.
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The most resourceful people and organizations also usually end up being the most successful. Most people, however, fail to use their resources to the best of their ability, and are not even aware of all of the resources at their disposal. Learn to recognize the resources in your environment, and consistently make the most of them. Many resources are right in front of you, but remain invisible to most people.
Trust people, and take advantage of opportunities however and wherever they present themselves; these are the two greatest skills that anyone can possess. You must have faith and trust in your employer when taking a job, and recognize that opportunities will frequently present themselves in strange ways. Every risk has a corresponding potential reward, and you generally will only succeed if you are taking risks to get to those awards. Have faith in others and take as many risks as you can, because greater risks tend to offer greater rewards.
In this article Harrison discusses why emotional connections are so important in the workplace. In virtually every company, there are people who are not needed at all but are kept in the jobs due to some emotional connection. In every industry when layoffs occur, generally the first to go are those who do not have an emotional connection to the organization. According to Harrison there is a huge value attached to having emotional connections in your job. The holiday party, invitations to spend time with your boss outside of work, and other similar occasions are extremely important because they are a chance to form an emotional connection with the people you are working with. The emotional connection will take you farther and will last longer than any other sort of connection.
Rules are the most important aspect of any business or profession. You must understand the unique rules in any situation in which you are a part if you are ever going to succeed. People instinctively understand the rules for certain professions, but there are others whose rules are opaque. You will achieve your greatest success by placing yourself in a situation where the rules are intuitive to you; doing so will make everything easier, because at that point you will merely be following your own nature.
There are two kinds of people; value creators and value extractors. Your career success will largely depend on your skill at either of these two things. Value extractors prefer an environment where value is already being created, while value creators look for areas of maximum opportunity. While value extractors seek stable careers, value creators seek to build up organizations rather than work within them. You need to decide if you are a value creator or extractor, commit to one or the other, and never look back.
In this article Harrison discusses the importance of being well informed to be able to succeed in any job. Information is the key to survival in any company or organization that one joins and wants to remain part of. Getting access to information when you start a job and using that information intelligently is crucial to survival in any job. When you are interviewing for a job, it is extremely important that you understand exactly what the job is. An employer will never hire someone for a job who does not take the time to understand what the job is. Good listeners always end up doing the best and getting ahead.
Marketing is crucial to your job search, because employers are essentially purchasing a product when hiring you. The more positive information your employer has about you, the more likely he or she is to hire you; personal stories create a connection between yourself and the employer. Stories that revolve around your motivation, dedication to your job, and drive for improvement will portray you as a hard worker with a positive attitude, who can longer grow in your current position for reasons outside of your control. ol.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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