In this article Harrison discusses how a very crucial part of your future success and happiness depends on your ability to be free. The concept of freedom is difficult for most people to truly understand because hardly anyone is really free, in the deepest sense of the word. Most people are trapped by their own mental barriers, by obligations to others, by financial constraints, by habits and in many cases by actual physical barriers. Moving towards true freedom is something that will forever change your life and career, and will help you reach your full potential. In order to make the most of your life and career you need to understand the limits that may infringe upon your freedoms–and then decide which ones you can do without. The more freedom we believe we have, and the more we believe we can do, the more we will achieve.

In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

Like everyone else, your employer wants to believe that he or she is a good person who stands for something positive in the world. Therefore, work to ascribe positive motives to your employer when in interviews, and think of in terms of how their work serves a higher purpose. Speaking about your and your employer’s work in these terms will put you on a higher plane than others, and will associate both of you with good and noble qualities.

You need to focus on yourself and raise above the standards set by the world around you. When you live your live according to others’ expectations, you blind yourself to your genuine wants and capabilities. Stop worrying about the world and your slot in it; do what you want, the way you want, and you will be much closer to achieving greater heights in your life and career.