In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
Obsession with details can prove extremely negative; rather than focus on details, you would be much better served by a frame of mind that emphasizes the big picture and keeps things running smoothly. In focusing on the details, however, you make your work and success contingent on a list of conditions, hindering your growth.
Your mood is a major determinant of success in anything you do. You should never enter an interview or any other high-stakes situation in a negative frame of mind. You can needlessly lose many opportunities simply because you haven’t been “up”. For example, job seekers find considerably greater success when interviewing on Fridays, perhaps due to the fact that people tend to be in a better mood towards the end of the week. When people are relaxed, they are in a better “buying mood”.
You must share information freely, and never hide information from anyone. When you give away all your ideas you create the need to replenish them, which opens the door to creativity and innovation. Furthermore, sharing your ideas with others give you access to more ideas. People who hoard information tend to have stale ideas because they only share or seek innovation when relevant, meaning that their own store of information stagnates.
In this article Harrison discusses that in order to experience the greatest level of success in your career and life, you don’t necessarily have to look for answers outside; you just need to rely on yourself. Most people put their hopes and dreams for happiness on people, religions and things that are outside of themselves. In order to do your best work it is important that you always keep your mind focused. You need to focus on the here and now, and to believe that you can achieve the things you set out to do. You need to believe you are already complete. You need to realize that you can accomplish things on your own, and that you do not necessarily need to rely on other people, or some big change within yourself. You should accept things the way they are. You do not necessarily need a new reality
In work and in life, everyone slips at some point. Left unchecked, however, a slip become difficult to stop and turn into a fall. People slip either because of things within their control, or because of things outside of their control that they should nevertheless be addressing. You must take action when you are slipping, whatever the reason for the slip may be, and don’t let gravity hold you back.
One of the most important things you can do in your career is generate value for your employer far in excess of what you receive back. You can talk your way into a high-paying job, but you will not remain there unless you provide more than you take. Organizations thrive when all of their members produce goods and services efficiently. Your career depends on providing more than you take, and surrounding yourself with people who do the same.
Do not be distracted by your insecurities and doubts, or you will never achieve success because you will not allow it to happen. Focus only on the message about your skills and capabilities. Identify your goals and create a gameplan, and fill your mind with positive and hopeful messages that will drive you towards said goal.
Good leadership is crucial to the success of any company, and the quality of leadership in your workplace helps determine your own success. Organizations with good leadership thrive, while organizations with poor leadership suffer and can negatively impact your career. When evaluating potential employers, be sure to select companies with strong leadership.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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