Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.
In this article Harrison discusses how being nice is the smartest thing you can possibly do in your career. When you are nice to people, you invite them to be nice in return. When you send out negative energy, it comes right back to you. So also when you send out positive energy, it comes back to you as well. When positive energy comes to us, we feel better and the world is a better place to us. When you are nice to others you send out the sort of energy which gets you ahead. So we need to be focused on putting out positive energy. Let the negative energy of others flow right through you and be nice in response. Companies need people who are nice. Being nice to others is the most important thing you can do in your job.
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Ranking people, assets, opportunities, etc. is one of the most powerful practices that you can implement. Ranking people against one another motivates them to grow, improve, and get progressively at what they do. Ranking naturally motivates people to improve, and companies who fail to do so often find themselves mired in mediocrity. Many people, however, mistakenly avoid rankings and the implied judgment of their abilities. You must use rankings as a means of escaping your protective shell and seeing the truth about yourself and your situation.
Avoid the envy of others. Successful individuals know envy can lead others to undermine them; in order to remain powerful, you must paradoxically minimize the appearance of power. Avoiding envy will put you in a much better position to succeed and effectively compete.
Don’t ever give up, and make the most of the tools at your disposal. Take chances and invest in your best skills, and persist in the face of unfortunate events. Have faith in your considerable work and capabilities, and use them to create value for others.
Your ability to help people will determine the extent of your success; the more powerful and effective your help, the greater rewards you will receive. One of the rarest and most profound achievements is to follow through on your goals and create a paradigm-shifting idea. The more revolutionary your work, the more people you will affect and the more memorable of a career you will have.
Everything you do is a form of preparation for your job interviews, as you are always under some form of scrutiny. The best employees can always spot other good employees, and you cannot “fake it”; merely doing a good job in your work is a form of interview preparation. Always put your all into your work, therefore, even if you do not have long-term plans to remain at your current employment. Switch jobs as infrequently as possible. The time to prepare for a job search is before you even realize that you need to do so.
Assessing your employers’ needs will lead you to success in both your job search and your career, so work to ascertain exactly what it is they are looking for. Once you know what your employer wants, do precisely what is expected of you and you will succeed. Determine exactly what your employer is seeking by asking lots of questions in the interview. Those who take the time to understand their employers’ needs are those who wind up with the best jobs.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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