In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
Going after companies on an “explosive growth” trend is among the most interesting and beneficial things you can do in your job search, as many such companies will hire you even if they do not have openings. Similarly, you can get hired in booming industries and geographical areas even if there are no openings, simply by showing up. Apply to growing companies, even if they do not have open positions.
Get your employer to commit to you, and keep coming back again and again. This “lock in” is a tactic that companies use all the time, and one that you must practice to get and keep jobs. Make an offer to attract an employer, and then make yourself indispensable. People who fail to lock in their employers are usually the ones who find themselves laid off.
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Narcissistic Entitlement Syndrome (NES) afflicts many people in the current job market; they see themselves as special, and deserving of whatever they want at the expense of others. NES puts these people on a collision course with failure. Even if they do not themselves fail, colleagues with NES can negatively affect you; avoid NES and people afflicted with it at all costs.
Karma, or the universal idea that you reap what you so, governs your career and your life; the karma that you create in the world determine most of the events in your life. Understanding and accepting this universal law empowers you to take control of your life, because you directly control what happens to you. The amount and type of energy that you put into your life will always return to you in kind.
Direct your efforts to creating the most long-term value in everything you do, rather than taking from people every chance you get. The people who have and achieve the most are those who contribute and give the most; true power and success lies in doing so, and will forever change your life and career for the better.
Your perceptions of the world determine your reactions, and your reactions in turn determine your destiny. External factors do not dictate your life and destiny so much as your response to them, which is usually dictates by your emotional state. You must challenge yourself to make the best use of disorder in your life, and use it as a basis to develop a superior kind of order.
In work and in life, everyone slips at some point. Left unchecked, however, a slip become difficult to stop and turn into a fall. People slip either because of things within their control, or because of things outside of their control that they should nevertheless be addressing. You must take action when you are slipping, whatever the reason for the slip may be, and don’t let gravity hold you back.
People succeed by taking risks in their job search, potentially exposing themselves to pain and rejection. Despite the need for a job, most people would rather avoid risk instead of facing the pain of an in-person rejection. You must realize that risk and pain are inherent in a successful job search, will make you stronger, and ultimately lead you to a better life.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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