Aristotle introduced the concepts of Ethos (an appeal to credibility), Pathos (an appeal to emotions), and Logos (an appeal to logic), means of persuasion that you can employ in your job search. Utilize Ethos by convincing others of your credibility, Pathos by appealing to their emotions, and Logos by logically supporting a consistent message. The effective use of these methods can position you for career success, as well as for raises and promotions.
Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.
In this article Harrison discusses the importance of putting your efforts in the right direction. The most important decision you can make is deciding where you are going to put your effort. If you choose the right field for your efforts, you will frequently be richly rewarded (even if you do not have a lot of skill in the field). When you identify something that the market wants, and provide it, then you can frequently do quite well—even if you are not particularly skilled. It is just a question of being at the right place at the right time and taking action. In your career, very little is more important than where you choose to focus your effort. Nothing is more important than working somewhere with opportunity and where you are being carried away by the wind of a positive economic current.
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Working with a recruiter can open more doors, and help you can jobs more effectively than if you were tracking down openings on your own. A poor recruiter, however, can leave you even worse off than you were on your own. Be very careful about the recruiter with whom your work, and try to find one that specializes in your niche or field.
If you wait for the right market conditions to begin your job search you will face more options, which in turn will help you make better decisions. When the market for your product is strong, you have much more negotiation leverage and are much better positioned to get what you want. Market conditions, therefore, give you a compelling advantage. When do you begin your job search, make effective self-promotion a top priority and draw as much interest as possible to yourself; surprisingly few people do this, and dong so will vastly increase the number of offers you receive.
Salesmanship is one of the most important skills you can have in your job hunt. You can use personality as a means of standing out and selling yourself, making sure that it comes through in everything you are doing. By injecting personality into your job search, you will soon notice changes in your life and career. People with personality succeed in sales because they draw attention; employers want to hire people with personalities, and a good personality can be your best job hunting tool.
Anything that is not managed will eventually deteriorate. Set goals and develop a road map to achieve them, as goals function as a roadmap, forcing you to take action and follow it through. Self-management provides you momentum to tackle other obstacles moving forward. The best businesses and people are well managed, and so must you be.
In this article, Harrison discusses the power of commitment. Your commitment and love for what you do need to defy explanation if you are going to reach your full potential, and obtain lasting success. We remember the people who put in incredible efforts, and these are the people who make an impact on the world. People like to be surrounded by other people who like and respect them. Those who generally do the best in life are the people who genuinely like and support others. Everyone likes to be around those who they believe will stand behind them and support them. Those who show commitment that defies explanation are liked, promoted, remembered and admired by everyone. The people who do the worst are those who are most interested in themselves. The people who do the best are those who are most interested in others.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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