In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
Aristotle introduced the concepts of Ethos (an appeal to credibility), Pathos (an appeal to emotions), and Logos (an appeal to logic), means of persuasion that you can employ in your job search. Utilize Ethos by convincing others of your credibility, Pathos by appealing to their emotions, and Logos by logically supporting a consistent message. The effective use of these methods can position you for career success, as well as for raises and promotions.
Develop the art of resisting those things that give you instant gratification. While attractive, these things are usually short-lived and ultimately lead to failure and disappointment. You must develop tremendous strength and willpower to resist these things; this resistance capability distinguishes true leaders.
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In this article, Harrison provides a very interesting theory regarding the most suitable time to apply for a job. Searching for a job and applying for the same should be intensely calculated activities in a person’s career. You should seriously and critically analyze what the factors are that would help in you getting hired. As Harrison states, the holiday season is one of the best times to apply for a job and get interviewed. There is less competition, employers are in a happier disposition, there is less pressure of work on their shoulders, the temperament is more tilted towards giving than taking, and the basic mood prevailing is one of sharing, kindness and empathy. Harrison believes that this should be seen as the best opportunity to get hired and urges you towards it.
In this article Harrison discusses the importance of focusing on your success. If you think about your losses, you will put your focus there and continually be losing. Nothing is more important for your life and career than focusing on your wins. If you do not focus on your wins, you will have nothing to build on. You absolutely must focus on your wins and not your losses. Stay focused on your successes—no matter how small—and do not focus on your losses at all. Forget about your losses and concentrate on what is going right and what you are doing right. Think about this and build upon the things you are doing best.
The best way to attain your goal is through small, incremental steps on which you can build. Establish a routine, and make sure you are consistently working towards some kind of goal. Start small, and always build upon what you have done before. Most people fail to achieve their goals because they believe everything should happen quickly and at the same time, instead of progressively building upon their past achievements.
In this article Harrison discusses the importance of making good decisions pertaining to different important areas of your life. To explain his point he talks about the concept of ‘home team advantage’. The home team advantage is one of the most important concepts in sports and it is a proven factor in how well teams do. There are people who support us, validate us and make us feel good, and this helps us do well. There are also people around us who fail to support us, and this hurts us. Your success in your career and in your life will in large part be determined by whether you are living, working and associating with a “home team” crowd or an “away team” crowd. The best thing you can do for yourself is to put yourself in a position where you are supported, where you have the home team advantage.
An ability to control worry is a common trait of many of the most successful people. Worry, for the most part, does not do anyone any good, as it makes people constantly look to various past alternatives. Rather than worrying about the future, you must focus on life now and not wait until a distant date to live and enjoy your life.
Your ability to help people will determine the extent of your success; the more powerful and effective your help, the greater rewards you will receive. One of the rarest and most profound achievements is to follow through on your goals and create a paradigm-shifting idea. The more revolutionary your work, the more people you will affect and the more memorable of a career you will have.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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