<!---->     is “one of the two or three most...

Someone who wants to succeed in finding a job must understand marketing. Regardless of what you do, your job search is a marketing operation. The more effectively you market yourself, the more jobs you will get, the better jobs you will get, and the more successful you will be. The people who market themselves most effectively are the ones who do the best in their careers.

You need to provide people what they want, otherwise you will not have a job. Although they might not always be the most desirable kinds of jobs, certain jobs always exist because they provide services that people will always require. The only secret to continual employment is to provide a service that people always need; if you do this, and nothing else, you will always find yourself employed. Give people what they want.

In this article Harrison discusses the power of unifying force in any organization. The success of your career will largely be determined by your ability to be a unifying force rather than a divisive force in the organization you work for, or lead. The world wants people who unify rather than do the opposite. People who succeed are those who bring together rather than drive apart. In your life and career, the ability to bring together and unify is one of the strongest possible skills you can have. The greatest companies, leaders, and others bring people together and do not drive them apart. You should ask yourself what you can do to bring people together at work and in your job. You should lessen friction rather than create friction. You should do everything you can to make the people around you get along together.

The answers to these seven questions are essentially the same as your response to “Tell me about yourself.” You need to see yourself and your answer to every question from the employer’s point of view. Interviewers are looking for the best long-term fit for each job. Anything you say that supports this is likely to get you hired and anything that does not is likely to mean you will still be looking for a job.

You greatly increase your chances of being hired by maintaining constant contact with employers for whom you would like to work. Services like LinkedIn, Facebook, and other social media are invaluable tools to connect with potential employers. Use these tools to stay in contact with every employer with whom you have interviewed (successfully or unsuccessfully), and everyone you know; maintaining such a high level of contact will make you much more likely to be hired when the time comes.

In this article Harrison discusses how fear of criticism prevents people from living up to their full potential. Harrison believes that the biggest achievers in our world are the people who are not afraid to act and are not afraid of criticism. The skill of finding a job is dependent upon not caring what other people are saying or will say. The less you fear criticism, the better job you will get. You need to lead and not follow. People who follow the rules and spend their time wondering what others will think rarely achieve very much. The winners in this world are the ones who are acting despite what others may say, or are saying. The losers are the ones who are paralyzed with fear and afraid to take action because of what others may say.