In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
People are naturally interested in being the best, or at least better than those around them, at the things in which they are interested. You must develop a sense on nonattachment, in which you are not continually to get something or somewhere; profound results come your way when you renounce attachment and ego. Focus on work for work’s sake, and you will do noticeably better in your chosen profession, and you will focus on the people around you for reasons not pertaining to your ego.
Protect your reputation at all costs, and do not let false rumors or information about you to stand uncorrected. You do not want people to spread negative information about you in the workplace; not only can such rumors impact your current job, but also your future employment prospects. Negative rumors must be stopped as soon as you become aware of them.
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In this article Harrison discusses the importance of educating yourself constantly. You need to take advantage of every opportunity to learn that ever presents itself to you. Knowledge can empower you to become better, faster, and stronger in everything you do People want to hire and do business with people who are knowledgeable about what they are doing and are continuously studying it. Education needs to be a process of continually educating yourself, continually growing, and continually improving. The more you are constantly pushing yourself, the more you will grow. This can change your career and life forever. The more you learn, the more profound your ultimate experience will be and the greater the career and life you experience will be.
In the job market or any other venue, getting others to sing your praises will make a huge difference to you as far as getting ahead. The best way to brag about your work is to get someone else to do it for you. When applying for a job, getting someone inside the company to speak well of you will vastly increase your odds of success, making your application much more effective than it would otherwise have been.
Companies who have been around for long periods of time are usually doing something right, and people who remain with a single employer for long periods are usually considered stable and committed to their jobs. Concern yourself with doing the best job possible and look for reasons to like your organization, and you will find that the organization will welcome you and foster your long-term success.
In this article Harrison discusses the role of selflessness and integrity in work. Harrison believes that when you stop thinking about yourself in business and concentrate on the needs of others, you begin to do well. It is one of the most important keys to success. In business you should never focus on just yourself. Doing a good job should always be your priority.
One of the benefits of being an outsider is not being weighed down by the same social mores, rules, customs, and other restraints as the dominant group. Throughout history it has often been outsiders who have made the greatest inventions, innovations, and breakthroughs and achieved the most in their lives. In business, people like Mark Zuckerberg and Bill Gates were both outsiders. In Germany, Albert Einstein was an outsider. Barack Obama was an outsider. Each of these people operated by their own set of rules.
In this article Harrison discusses why it is important to take action right away. For most people it is much more fun and interesting to sit around and dream and think about how they are going to improve, than it is to actually go out and make major improvements in their lives. The problem is very few people ever follow the course of action. It is like this for a great many of us. We would rather think and dream than act. The key to making the most of your career and life is making sure you act on what you are learning. Anyone can talk about, read about, or dream about doing something. The key is being able to take action and do it.
Most people are afraid of exposing themselves to failure, and therefore settle for less than what they want or are capable of achieving. Failure to take action due to your fear is itself the biggest failure of all; few people ever reach any degree of success without consistent failure. You must use failure as an inspiration to try harder in the future, and manage your emotions so as not to fear failure and let that fear preclude action.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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