In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
Your perceptions of the world determine your reactions, and your reactions in turn determine your destiny. External factors do not dictate your life and destiny so much as your response to them, which is usually dictates by your emotional state. You must challenge yourself to make the best use of disorder in your life, and use it as a basis to develop a superior kind of order.
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To determine the sort of career you should be pursuing, you need to determine whether you are a tangible or intangible-oriented person. Many people fail in jobs simply because those jobs did not cater to their specific skills and interests. Tangible-oriented people seek work within clear guidelines, whereas people interested in the intangible are more comfortable around new and unproven concepts. To succeed in your career, you need to understand you inner nature and choose a workplace accordingly.
In this article Harrison discusses the importance of the need to be connected with others at work. People need to feel connected to others around them. Everyone needs a group to belong to. Life is more enjoyable when we are connected to others. If you look around, you will see the many ways you are trying to connect with others in your life and how much you need this connection. To be successful—and happy in your career–it is important that you work with those you feel you can connect with. Because the need to be connected with people is so important, you should understand that one of the main needs most people have from work is to connect with others. We all require connection. You need to ensure you have this connection with others in your work.
In order to make substantive changes in your life, you must start with dissatisfaction in your current position, and leverage that tension to your advantage. Tension and dissatisfaction will push you forward, as they are the drivers of most of our everyday actions. By constantly creating pressure in your life, you motivate yourself to make necessary changes and bring yourself closer to your goals. Implement dissatisfaction in a way that empowers you to go in the direction you want.
Determine whether you are a global or specific person. Most people are either too general or too specific in the way they treat information, and overly detail-oriented people risk losing sight of the bigger picture. General people are more comfortable in managerial positions, while detail-oriented people prefer everything to conform to a logical sequence. Understand which sort of person you are, and seek work that best harnesses your natural inclination.
It is importantly that you be totally and completely involved in your work. When you do this, you establish a flow where time and problems disappear, and you will find yourself completing tasks with very little effort. Upon entering a state of flow, you can do your work unconcerned with power, competition, or recognition, vastly improving your chances of success. Satisfaction and rewards come when you are one with your work.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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