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The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

Plato’s Allegory of the Cave and Taking Your Thoughts and Life Out of the Shadows

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You must learn to see the world differently in order to find a job, change your life’s direction, and become the person that you want to be. Take advantage of the opportunities that are in front of you. The people who have achieved incredible success over the years where those who stepped out of their comfort zones and discovered new ways of doing things. The potential rewards for stepping out of your comfort zone are huge.

Resist the Temptation to Cut Corners in Your Career

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Many people fall prey to the false attractiveness of the ego, allowing it to dominate their lives and hinder their progress. To conquer your ego you must establish a sense of what is and is not correct, and introduce discipline to your business and personal lives. This means your work will result from true effort rather than cutting corners, and you will be respected for the ethics that govern your actions.

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Anything That Is Not Managed Will Deteriorate

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Anything that is not managed will eventually deteriorate. Set goals and develop a road map to achieve them, as goals function as a roadmap, forcing you to take action and follow it through. Self-management provides you momentum to tackle other obstacles moving forward. The best businesses and people are well managed, and so must you be.

Why You Should Be Suspicious of Flattery and Listen Closely to Criticism

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<!----> A year or so ago, a film producer called...

Choose Your Frames of Reference Wisely

Finding a Job 34
Your life is shaped by the reference points through which you experience the world, which you establish based on your own past experiences. You must learn to take these experiences, and frame them in a way that makes you stronger. Your experiences create the filters through which you see the world, so you must avoid letting negative past experiences hurt you in the present. Instead, focus on references that empower you and interpret the world for your benefit.

Change Your Beliefs, Change Your Life

Life Lessons 1
What you believe about yourself, your abilities, and what...

Play the Game by Your Own Rules

How to Succeed 2
In this article Harrison discusses the choices that life offers us. We can choose to be average, very much like the people around us and doing just what society wants us to do. Or, we could be radically different. We could defy the trend, choosing not to play by the rules and simply doing things in a way that makes sense to us. The same philosophy can also be applied to your job search. Any innovation and deviation from the accepted norm, especially in a challenging economic environment, could prove to be a tremendously successful strategy. When you follow your heart and do what you want to do, everything changes. People who stepped out of the rat race and did exactly what they wanted to do with their lives found not only happiness, but great success.

Instead of Seeking Praise, Seek Criticism

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In this article Harrison discusses the role of criticism in helping a person grow, evolve, and excel. People generally want to avoid criticism. Many people will do everything within their power to find the “right” people who will say positive things about them and give them approval. But this does not help. You need to make sure that when you ask people around you for constructive criticism, you are doing it so that you can make changes and improve your skills, methods, and understanding of your job. Most people fail to learn from criticism and therefore cannot adapt in response to it. You need to make sure you incorporate criticism into what you do to ensure that you become a better person.

Remain Calm

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Remain calm at all times, and stay focused on the world around you to make considered decisions before acting. You must remain calm in order to fully understand people and situations around you, and in turn make better decisions. Being calm leaves you in greater control than those around you, and empowers you to react in a level-headed way.

Never Get Too Comfortable

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The most successful people never slow down, and do not allow themselves to get too comfortable. Everyone works to achieve their goals, but failure comes when they decline the amount of effort they put forth after having achieved these goals. When people get too comfortable, they cease to put in the additional effort to progress further and consequently fail. People who succeed in the long-term constantly seek challenges, make room for further growth, and demonstrate their ability to take up further responsibility.

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Keeping a Job

Your Job Is a Game-Make Your Opponents External

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In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.

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Staying Positive

Self-Esteem and Lunch Room Tables

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True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

Take Small Actions and Meet Others

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Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.

The Importance of Your Sense of Self

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A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.

Sick Crows, Your Attitude, and Being on the Winning Team

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Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.

Emotions and Our Careers

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Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.

About us

Harrison Barnes is an entrepreneur, thought leader in the legal placement space, legal recruiter and the #1 legal career company leader in the United States.

Latest Articles

Eliot Spitzer’s Lessons: Finding Strength in Your Dark Side

Getting Ahead 4
When you try to mask or suppress aspects of your personality, those traits will inevitably come to the fore anyway. You need to develop a comprehensive understanding of yourself, including your darker or deeply buried traits; once you know how your dark side limits and controls you, the better you will do in your life and career. Self-discovery will ultimately lead to inner peace, which in turn will enable you to more fully develop your goals.

Self-Esteem and Lunch Room Tables

Getting Ahead 1
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

How to Put Yourself in a Monopoly Position in Any Industry

Getting Ahead 0
The number one thing that makes people fail and not reach their potential is competition. If get into an area where there is not much competition and you genuinely have something to offer, you will succeed. Everyone is successful to the extent they are doing something others around them are not that provides value.

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Never Measure Yourself against Perfection

Life Lessons 47
Use your past, rather than some unattainable ideal, as the yardstick for measuring progress in your life and career. The most successful people are also often the most unhappy, because they measure themselves against impossible ideals, which causes a constant sense of inferiority. There will always be someone better than you, and there are ideals all around you against which it would be unrealistic and stupid to measure yourself. Instead, compare yourself only to the person you were before; measure yourself against your own progress, and forget about others.

Concentrate on Your Contribution

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In this article, Harrison explains the secret behind successful people and the biggest difference between them and those who fail to grow. Most people fail to succeed because they constantly evaluate the rewards they get rather than direct their efforts towards solid constructive work. Successful people on the other hand, are always focused on their work, concentrated on their contributions, and dedicated towards generating value. Unlike others, they do not think about the rewards and are highly passionate about the work they are doing. This characteristic Harrison believes, is what leads to a person’s growth and success.

Sympathy, Morale, and the Importance of Being Organized

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Sympathy destroys morale, and those who can walk away from sympathy often have better careers and make better use of their skills. Good organization is the most effective means of upholding high morale and productivity. Well-organized groups and companies are much harder for people to undermine, and their strength is directly linked to their organization.

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