Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

In this article, Harrison explains the importance of smashing that glass ceiling which you have created in your minds - the ceiling which almost always pulls you down. To feel that others are more successful because they are lucky or because you don’t have as much potential is a big myth. You need to push through this myth and set your own worth and terms for your life, and believe that you are capable of a lot more than what you think. On doing this, your relationships, your way of seeing the world, and everything else around you changes. The glass ceiling exists only in your mind and you need to simply mould it to think greater of you. Realize the potential in you, smash the ceiling, and go ahead with a successful life.

In this article, Harrison explains how important it is to love the work you are doing. Being good in the work at hand is one thing, being truly passionate about it is another. Harrison believes that your performance level will significantly rise if you love your work. Being genuinely happy about the work you do inspires you to work more and work better. People who work primarily for money are generally those who work less, contribute less, and are not interested in long-term relationships with their work or their employers. In contrast to them, are those who harbor a heartfelt passion about their work deep inside them, which helps them reach great heights in any discipline. So it’s only natural that you gain advancement and a true feeling of fulfillment when you really love your work.

“Fatal Friction” can inconspicuously infiltrate your relationships, then wreck your career and future career prospects. Accidental or unintentional remarks can generate “Fatal Friction”, which in turn generates tensions with the people around you and prohibits you from achieving your full potential. In your career and in life, you must do everything possible to avoid fatal friction between yourself and others.

You can better market yourself by taking a stand against something. Peoples’ personal beliefs, including the things with which they do not agree, define who they are as people. Standing against something differentiates you from the crowd; when done in the correct manner, without disrespecting others’ opinions, such a stance can help you land your dream job.

In this article, Harrison discusses the interesting concept of the fox and the hedgehog in association with your job search. The fox is intelligent and crafty and it can do many things at the same time. On the contrary, the hedgehog is an animal which knows how to do just one big thing and it is considered the more powerful animal. What Harrison means to put forward is the fact that those who do one thing well is more valuable and wanted than those who can do many things not so well. This is what separates those who make the biggest impact from all the others who are just as smart. Any person or group of people who achieve greatness in any calling generally do one thing in the best possible way. Harrison advises that to be good at your job and your job search, you need to bring a singular focus to it. Hence, you need to do what you do as well as it possible can be done.

The Dore Lectures on Mental Science by Thomas Troward...