You must always keep three factors in mind in your job search: first, know who you are marketing yourself to; second, understand what it is you are marketing; third, understand how you are marketing yourself. In short, you must package yourself towards the correct people in the correct places in order to succeed in your job search, and understand how your specific market works. Putting yourself in the right market will bring you success.

In this article Harrison discusses that in order to experience the greatest level of success in your career and life, you don’t necessarily have to look for answers outside; you just need to rely on yourself. Most people put their hopes and dreams for happiness on people, religions and things that are outside of themselves. In order to do your best work it is important that you always keep your mind focused. You need to focus on the here and now, and to believe that you can achieve the things you set out to do. You need to believe you are already complete. You need to realize that you can accomplish things on your own, and that you do not necessarily need to rely on other people, or some big change within yourself. You should accept things the way they are. You do not necessarily need a new reality

In this article, Harrison beautifully explains the importance of loving the work you do, being focused, and seeing each day of your life as the most important. You need to foster a relationship of love and improvement with your work. You need to focus on the big picture and not on the rewards. Being passionate about work leads to improvement in your performance, then to praise and rewards which motivates you to do even better and ultimately to more improvement. The growth is phenomenal and an ongoing process. Every bit of your efforts is being monitored by someone and you need to realize that your relationship with your job is an absolute reflection of your character and the sort of person you are.

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.