In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
In this article Harrison discusses the role of authority in your job. In order to get a job, stay employed and succeed in the world, you need to demonstrate authority. You need to portray strength and confidence to your employer and potential employers. Many people have very little self confidence and are constantly asking others questions and seeking the approval and authority of other people. We use authority to govern our relationship and interaction with the world. The more presumed authority you have to offer your employer, the bigger difference it will make. Authority has a giant impact on your success and what ends up happening to you in your career and job. You need to always cultivate authority.
In work and in life, everyone slips at some point. Left unchecked, however, a slip become difficult to stop and turn into a fall. People slip either because of things within their control, or because of things outside of their control that they should nevertheless be addressing. You must take action when you are slipping, whatever the reason for the slip may be, and don’t let gravity hold you back.
Good leadership is crucial to the success of any company, and the quality of leadership in your workplace helps determine your own success. Organizations with good leadership thrive, while organizations with poor leadership suffer and can negatively impact your career. When evaluating potential employers, be sure to select companies with strong leadership.
You must establish strong, well-maintained fences around everything in your life, and be aware of who is within them. To maintain fences with friends, for example, maintain constant contact with them and demonstrate interest in your lives; you must maintain fences with employers in a similar manner in order to remain in their good books. Staying within your fences will enable you to do your best in your life and career.
In silence, you confront your true self; when you are less active, you need more to confront your mind’s inner workings. This is difficult for most people to do, as they frequently are more interested in distracting themselves than confronting silence. There is strength is being able to confront silence, and it is something that you must learn to live with and learn from. Don’t get lost in distractions, or spend your time in activities aren’t contributing to your happiness.
The most successful people in the world share the common characteristic of sharing, or concentrating on the value that they give back to others rather than on their own growth and profit. Focusing on yourself never leads to long-term success, but leads instead to unhappiness as well as emotional and financial challenges. Your greatest consideration, therefore, should be how you can contribute to others, and how your actions can impact their lives.
People who fail to reach their career goals are too complacent, rely too much on the opinions of others, allow difficulties to progress into ruin, and associate success with negative things. You have to establish success as a firm “must” in your life, associate your success with positive things, develop a workable strategy for success, and follow through with your plans. Never be a dabbler or give up in the face of adversity.
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
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