In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

In this article, Harrison provides a very interesting theory regarding the most suitable time to apply for a job. Searching for a job and applying for the same should be intensely calculated activities in a person’s career. You should seriously and critically analyze what the factors are that would help in you getting hired. As Harrison states, the holiday season is one of the best times to apply for a job and get interviewed. There is less competition, employers are in a happier disposition, there is less pressure of work on their shoulders, the temperament is more tilted towards giving than taking, and the basic mood prevailing is one of sharing, kindness and empathy. Harrison believes that this should be seen as the best opportunity to get hired and urges you towards it.

Having a goal or vision will propel you towards greater career success and happiness. Without a purpose, you will find yourself depressed and ultimately fail to achieve your goals. Do not subscribe to the unrealistic problem that you should never have problems, but instead regard problems as part of your overall growth strategy.

Rules are the most important aspect of any business or profession. You must understand the unique rules in any situation in which you are a part if you are ever going to succeed. People instinctively understand the rules for certain professions, but there are others whose rules are opaque. You will achieve your greatest success by placing yourself in a situation where the rules are intuitive to you; doing so will make everything easier, because at that point you will merely be following your own nature.

Use every available asset in your job search, including people; network with your peers and ask them about their own job searches. In doing this, you are taking advantage of the knowledge and experience of others, who have done the work that can influence your own job hunting success. Seek out this knowledge and learn from the experiences of others.

In this article Harrison explains how personal relationships and connections are incredibly useful. You need to get out there and do everything you can to meet people, form alliances and establish connections with people. Whether it is Facebook, LinkedIn, MySpace, or more — these and other tools that help you connect can make a giant difference. You need connections to make the most of your career. When you are looking for a job, it is effective if you are applying to a variety of places and really getting your message out there. You need to be seen in order to be hired. The more you get your information out there, the more likely you are to get hired. Connections matter. Connections cut through the clutter of advertisements and other interruptions that decision makers are faced with throughout the day. When a connection is at issue then things can really get done.

Setting in-depth goals really works, as it causes an unseen force to motivate you, and make you believe that you can accomplish them. Defining your purpose is merely your starting your point; a definite purpose takes on a life of its own when backed by a desire to translate that purpose into its material equivalent. Determine your destination, and set goals that will assist you in getting there.