In this article, Harrison explains the importance of realizing the greater purpose in the work you do. One of the greatest causes of failure in the work world is when your focus diverts from your contribution to the money you are earning. You need to understand the larger purpose for which you have been hired. The money you are paid for your job is generally commensurate with your contribution to something more important, more meaningful, and much larger than yourself. The secret to success then will be having a higher purpose to your work and being energized by your work which would ultimately bring more and better work and lead to more money.

In this article Harrison talks about the difference between people who survive in recessions, and those who end up being cut. When a recession is at hand, or when an industry is experiencing a contraction, companies very quickly become interested in saving as much money as possible. They look around to see who is working hard and adding value and who is not. In your job, you need to ensure that you are providing as much value as possible. People who do not put in extra effort, or who cause lots of waste in the company, may find they are out of a job when a recession or restructuring hits.

Avoid complacency, as it can literally destroy your career and your life. You are either moving up or moving down, and complacency will always place you on a downward trajectory. Surround yourself with people who will continually challenge you to become better. Surrounding yourself with mediocre people will introduce mediocrity into your own life; when you surround yourself with people who accept nothing but the best, you are likely to become exceptional as well.

In this article Harrison suggests that you actually may be safer getting a job without the help of family or friends. It is exceedingly rare that a friend or family member will ever be able to get you a position. They may not even want to help you get a job for various reasons. Their involvement in your job search may actually hurt you. The organization may actually look upon you negatively if you try to use a friend or family member to get a job. So going through a close contact is often counterproductive to your job search. Even if you get a position through a friend or family member, you could harm your relationship with that person in the process. Your friend or family member’s act of kindness may ultimately unbalance your relationship. The risks involved in this kind of job far outweigh the potential rewards.

Recruiters use a variety of approaches, each of which has its merits; the best recruiters, however, use a combination of established methods. You need to work with a recruiter who understands these various methods, and supports your job search on multiple fronts. Exceptional recruiters are even more valuable in a bad job market, as their approach or combination of approaches will make the difference in whether or not you find employment.

In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

In this article Harrison discusses the importance of using association websites in your job search. One of the best places to track down jobs which (1) few people know about and (2) you stand good odds of getting an interview if you apply, is association websites. Associations are not experts in advertising themselves, and so the jobs on their websites are far less likely to be found by people looking for jobs online. The people you are competing with in the job market generally are not researching association websites for job opportunities and leads. Employers typically like posting jobs on association sites because applicants from association sites tend to be serious about their profession. If you are in the job market, using association sites for research is highly recommended.