political campaigns

political campaigns

Being New and Different, and Representing “Change”

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Several years ago, I was driving down the freeway around Birch Run, Michigan, and pulled off the freeway to get some gas. Across from the gas station there was a small diner named Tony’s that had a line that must have been half a block long. I could...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Mar 31,2020

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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