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Seek Substance and Not Style

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In analyzing her success and downfall, a recent article about Lindsay Lohan in Vanity Fair discussed how she really was a great actress but put herself into competition with those much lesser than herself in the Los Angeles social scene: “She became...

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Filed under Featured, Getting Ahead, How to Succeed Leave a Comment  

Are You Motivated by Information, People, Activities, Things or Places?

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Most people are motivated by either information, people, activities, things, or places. You are probably focused on one of these as well, and this explains why some people interest you, and others you find boring. This also explains why you hit it off...

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Filed under Featured, Getting Ahead, Life Lessons 6 Comments  

The Butterfly Effect, Pacifiers, and Interconnectedness

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I am in my late 30s and I keep seeing all of these women who are around my age, or a little bit older, getting plastic surgery. Yesterday, one woman I know, who is pretty famous, sent me a link to an online video of her being interviewed on a national...

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Filed under Featured, Keeping a Job, The Role of Jobs in Today’s World 3 Comments  

Being Against Something – and Your Job Search

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When I was in college, I decided to start an anti-drug and alcohol-abuse organization. I affiliated with a giant group called BACCHUS (Better Alcohol Consciousness Concerning the Health of University Students), and one year I got funding in the amount...

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Filed under Featured, Finding a Job 20 Comments  

Getting Referrals from Powerful People (We All Know Someone)

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When I was practicing law at a major Los Angeles law firm several years ago, something happened that was difficult for me to believe. The firm where I worked employed some of the top law school graduates in the United States. For example, in the year...

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Filed under Advancement, Featured 7 Comments  

Bad Dancing, Submitting, and Surrendering

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When I was in college, I used to hate going to parties where there was a lot of dancing. In fact, I did everything I could to avoid it. If I took a girl to a party and she insisted on dancing, I would generally have one of my friends dance with her because...

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Filed under Featured, Getting Ahead, How to Succeed Leave a Comment  

Why You Should Never Miss a Company Holiday Party or Invitation to Your Boss’s Home

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A few years ago, I spoke with a man (now retired) who had worked in a large corporation for forty years and in his last twenty years, he basically did nothing. He was paid very well and was more or less forgotten—doing very little of anything. He would...

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Filed under Advancement, Featured 4 Comments  

Thought-Force In Business and Everyday Life

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“Thought-Force In Business and Everyday Life” by William Atkinson is an extremely interesting book that talks about personal magnetism, the quality of attracting and influencing people around us. Success in life, according to Atkinson,...

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Filed under Featured, Self Improvement Books Leave a Comment  

Immanuel Kant and What Good Hiring Managers Should Look For

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Many people who make hiring decisions really do not know what they are doing. In fact, they often make mistake after mistake when hiring. They put too much emphasis on skills and experience. They are overly impressed with interviewing skills. They...

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Filed under Employment Do’s and Don’ts, Featured Leave a Comment  

Imitation, Our Parents, and Transference

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Several years ago, I was at dinner with a man and his wife, both of whom used to work for an advertising company that did business with Ralph Lauren. Since Lauren was their main account, they had spent years getting to know him and his staff and observing...

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Filed under Employment Do’s and Don’ts, Featured, The Role of Jobs in Today’s World 3 Comments  

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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