In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.
You cannot create alibis for your life and hope to achieve anything. Rather than spend your time creating alibis, use this time to address the reasons you haven’t yet reached your full potential. Interestingly, people who fail to achieve what they want are always making excuses as to why they do not succeed. The world does not care about your reasons for failure, it only cares about results.
Being proactive in your job search begins with ensuring that you are actually seeing all of the available job openings. Leave no stone unturned, and apply to every possible job even if it seems like a remote possibility. Targeted mailing is another method of proactive job seeking, and can be one of the most effective means of obtaining your career goals.
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Concentrate on the process, not the results, in order to succeed in your career. Focus on the entire process of what you are doing, refine each step of that process, and make sure to constantly improve each step. Pay attention to the small, seemingly insignificant details, because they will add up to make a huge difference.
You must desire success in whatever you are doing, and make sure that desire matches who you are and want to be. Put your heart into what you are doing, and be behind it 100%. When you go out into the world you will inevitably face rejection; having your heart in soul invested in your chosen career will help you overcome this rejection and keep pushing forward towards success.
You can never become too comfortable if you wish to be successful. Your success will largely depend on your ability to become dissatisfied with your current position. Successful people are never satisfied with the status quo, and constantly push beyond their comfort zone. When do you this and succeed, you set a new standard for normality in your life. Be continually dissatisfied, and always pushing yourself beyond your comfort zone.
Many people are in a situation in their own lives where they have given up. After enough discouragement, pain and suffering they have concluded that trying anymore is worthless–that no matter what they do, they are not going to get the result they want. Instead of trying, fighting and moving forward, they stop.
True self-improvement actually has nothing to do with you, but everything to do with helping others towards their goals. Remember that nothing you do in your life is ultimately about you. Your goals and aspirations must be larger and greater than focusing solely on what you want; helping others will provide you with more spiritual, financial, and psychological benefits than any other kind of self-improvement.
In this article, Harrison discusses the interesting concept of the fox and the hedgehog in association with your job search. The fox is intelligent and crafty and it can do many things at the same time. On the contrary, the hedgehog is an animal which knows how to do just one big thing and it is considered the more powerful animal. What Harrison means to put forward is the fact that those who do one thing well is more valuable and wanted than those who can do many things not so well. This is what separates those who make the biggest impact from all the others who are just as smart. Any person or group of people who achieve greatness in any calling generally do one thing in the best possible way. Harrison advises that to be good at your job and your job search, you need to bring a singular focus to it. Hence, you need to do what you do as well as it possible can be done.
My first job out of law school was working for a federal judge in Northern Michigan. The position did not pay very well, but that did not matter to me at all. I decided I was going to “live it up!”
In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.
Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.
Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.
In order to reach your full potential, you must avoid depression, obesity and unhealthy foods, boredom, and uninteresting people. Your daily activities should seek to improve in each of these categories; as you do, you will find yourself better equipped to face life’s challenges. Maintain various interests in addition to your work, and try to connect with interesting people to establish a healthy self-esteem.
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