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The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

Focus on Other Geographic Areas to Get Your Job Search Going

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In this article Harrison talks about problems one could face while planning to relocate for better job options. Many areas of the United States have been devastated by the economy, and there are fewer jobs available in those areas. You don’t have an option but to relocate. Harrison believes that relocating for better job options to areas where your skills are in demand is extremely important. However, one needs to keep certain points in mind while applying for such jobs. Employers generally prefer people with a connection to the area to ensure greater stability. Hence it is advisable to show some sort of connection to the area you are relocating to. Harrison also cautions against conveying to an employer that you cannot get a job where you live. No one wants losers. To project yourself as a winner, you should convey that you are relocating for personal long-term growth objectives.

See Your Job and the World from the Bright Side and Not the Dark Side

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Avoid people with a negative worldview, and who are unenthusiastic about their jobs. Their negative energy will rub off on you if you allow it, and you will find yourself experiencing the same negative results and unhappiness as them. Seek out people who are succeeding and doing great things in their careers, and who love what they do. Learn to view your job and surroundings from the light rather than the dark side.

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Common Sense: How to Exercise It

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Informal Networking-Getting Down to the Nitty Gritty

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Pay Attention to the Details

Getting Ahead 1
The most successful people are often obsessed with and are incredibly knowledgeable about the minutiae of their work. You must concentrate and develop an understanding of the details that others “gloss over” for true happiness and success in your job. When looking for a job, you will find greater success by looking for openings in places that others overlook. Focusing on the small details will, in aggregate, bring you much greater success than focusing on the bigger picture, so start by tending to one detail at a time.

You Are Just Fine the Way You Are

Life Lessons 7
In this article Harrison explains the need to accept yourself the way you are. Harrison believes that most of us are not confident that we are good enough, or capable enough. Because of this hole within ourselves, we allow others to help us when we do not need help, fail to consistently feel content with our lives and accomplishments, and neglect to feel satisfied with who we are. We always feel a sense of lack. The most important thing you can ever do for yourself is overcome this sense of lack. Believe in yourself and your worth: you can accomplish all those things about which others would have you believe differently.

Keep a Broad Perspective When Looking for a Job

Finding a Job 2
In this article Harrison discusses the importance of keeping one’s perspectives open while searching for a job. Harrison feels that one of the worst mistakes people make when searching for a job is failing to realize their potential. Despite your current situation, you can find a job, even in this downturn. In this article, Harrison shares with you some of the most important sources of hidden job opportunities. All these hidden sources will open when you’ll change your perspective and make yourself aware of your potential.

Career Advice from Aristotle

How to Succeed 1
Aristotle introduced the concepts of Ethos (an appeal to credibility), Pathos (an appeal to emotions), and Logos (an appeal to logic), means of persuasion that you can employ in your job search. Utilize Ethos by convincing others of your credibility, Pathos by appealing to their emotions, and Logos by logically supporting a consistent message. The effective use of these methods can position you for career success, as well as for raises and promotions.

Garlic Olive Oil, Craigslist Massages-and Doing Your Homework

Finding a Job 6
Do your homework, and always know beforehand what you are getting into. Think logically, and always make sure that you are correct in what you are doing. When people approach their job search without a clear understanding of what they are getting into, they often find themselves in jobs that neither match their interests nor live up to their expectations. Even if you are desperate for work, you must do your research and fully understand the situation before taking a given job.

A Message to Garcia and Your Career

How to Succeed 5
People owe their success to concentrating their energies and taking prompt action; they understand the importance of maintaining a positive attitude. People notice and gravitate towards those with a positive approach to their work, just as they notice – and do not respect - indifference and half-hearted work. A positive attitude, therefore, is your greatest asset.

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Keeping a Job

Your Job Is a Game-Make Your Opponents External

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In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.

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Staying Positive

Self-Esteem and Lunch Room Tables

Getting Ahead 1
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

Take Small Actions and Meet Others

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Your greatest successes will come from some of the smallest actions in terms of meeting people. You will cause a “stacking effect” the more you meet and connect with people; conversely, people cannot connect with you when you are withdrawn and nothing will happen. You must do everything in your power to connect with as many people as possible.

The Importance of Your Sense of Self

Getting Ahead 22
A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.

Sick Crows, Your Attitude, and Being on the Winning Team

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Adopting a positive attitude will always bring you closer to success, as nobody wants to be associated with a losing side. Everyone wants to associate with and hire winners, and avoids losers. Nothing is more important than maintaining a positive attitude, as many employers hire people based primarily on attitude; with the right attitude, everything else will fall into place. You must look like you are on the winning team, even if times are tough; nobody wants to hire a loser.

Emotions and Our Careers

Getting Ahead 2
Everyone tries to maintain a certain emotional state, and learning to control your own emotions will have a profound impact on your career. While everyone allows their emotional states to be influenced by outside events, there is no advantage in basing your own emotions on things that you cannot control. Allow yourself to discover happiness and fulfillment naturally, rather than making your emotions dependant on external circumstances. Your outlook will have a tremendous impact on your psychological health, as well as that of those around you.

About us

Harrison Barnes is an entrepreneur, thought leader in the legal placement space, legal recruiter and the #1 legal career company leader in the United States.

Latest Articles

Eliot Spitzer’s Lessons: Finding Strength in Your Dark Side

Getting Ahead 4
When you try to mask or suppress aspects of your personality, those traits will inevitably come to the fore anyway. You need to develop a comprehensive understanding of yourself, including your darker or deeply buried traits; once you know how your dark side limits and controls you, the better you will do in your life and career. Self-discovery will ultimately lead to inner peace, which in turn will enable you to more fully develop your goals.

Self-Esteem and Lunch Room Tables

Getting Ahead 1
True self-esteem comes from within, not from the acceptance of others. When your sense of worth comes from within, you free yourself from comparisons with others and will enjoy a greater sense of internal security. You will no longer be bogged down by the experiences of others and can become much more self-reliant.

How to Put Yourself in a Monopoly Position in Any Industry

Getting Ahead 0
The number one thing that makes people fail and not reach their potential is competition. If get into an area where there is not much competition and you genuinely have something to offer, you will succeed. Everyone is successful to the extent they are doing something others around them are not that provides value.

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Never Measure Yourself against Perfection

Life Lessons 47
Use your past, rather than some unattainable ideal, as the yardstick for measuring progress in your life and career. The most successful people are also often the most unhappy, because they measure themselves against impossible ideals, which causes a constant sense of inferiority. There will always be someone better than you, and there are ideals all around you against which it would be unrealistic and stupid to measure yourself. Instead, compare yourself only to the person you were before; measure yourself against your own progress, and forget about others.

Concentrate on Your Contribution

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In this article, Harrison explains the secret behind successful people and the biggest difference between them and those who fail to grow. Most people fail to succeed because they constantly evaluate the rewards they get rather than direct their efforts towards solid constructive work. Successful people on the other hand, are always focused on their work, concentrated on their contributions, and dedicated towards generating value. Unlike others, they do not think about the rewards and are highly passionate about the work they are doing. This characteristic Harrison believes, is what leads to a person’s growth and success.

Sympathy, Morale, and the Importance of Being Organized

How to Succeed 39
Sympathy destroys morale, and those who can walk away from sympathy often have better careers and make better use of their skills. Good organization is the most effective means of upholding high morale and productivity. Well-organized groups and companies are much harder for people to undermine, and their strength is directly linked to their organization.

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